Curated by… Narratives is a one day conference exploring how stories are structured, built and crafted to communicate messages through a range of formats and media.
Centered around key practitioners who build narrative structures into their work, telling stories to engage their audience, these stories are realized in a variety of settings and formats, can be linear and non-linear, static and sequential, analogue and digital.
Curated by… was created in 2010 by Pam Bowman and Matt Edgar, initially, to help students navigate through the enormous amount of material now available to them online and to encourage the use of other analogue sources of information, influence and inspiration.
There was a time, which now feels quite distant, when reading lists were relatively succinct and limited to well known and respected sources of information which could be, as far as possible, guaranteed accurate. Publishers and editors were our gatekeepers. Currently within education we are finding that students have a new problem, which is not to do with having little information to work with but too much.
As practitioners and educators we have the skills with which to filter the plethora of material and build understanding based on our experience and wider knowledge. In order to bring some of this experience to our students and the wider design community we have approached leading practitioners to present, not their own work but a few references for the things they have, in the past or present, found inspiring or valuable in shaping their knowledge and understanding of their practice, or simply really good advice.
Some of the people who have responded are Ken Garland, Simon Spilsbury, David Pearson, Stefanie Posavec, Liz Farrelly, Brendan Dawes, Jan Van Toorn, Adrian Shaughnessy, Andrew Foster, Clare Styles, Tim Donaldson, Guy Julier, Phil Jones, Ian Anderson, Michael Place, John McMillan, David Airey, Oliver Maltby, Martin O’Neil, John Walters and Stefan Sagmeister.
The references chosen are broad and varied and allow us to begin to spot patterns and relationships between influences within different disciplines.
50 Arundel Gate
Sheffield, South Yorkshire S1 2PR
0114 278 1781
119 Eyre Street
City Centre, Sheffield S1 4QW
0114 291 2222
119 Norfolk Street
Sheffield, South Yorkshire S1 2JE
0114 278 2000
Sheffield, South Yorkshire S1 2PF
0114 273 9939
Sheffield, South Yorkshire S1 2AR
0114 241 9600
Sheffield, South Yorkshire S3 8LN
0871 527 8970
We asked Morag to speak to you because her work explores the narrative in spaces. Her work is always engaging, fun and effective.
Morag Myerscough started Studio Myerscough in 1993. Since then, she has produced an eclectic - and sometimes eccentric - body of work that is frequently unclassifiable but which always offers a high level of communication and engagement. She combines formal graphic design methodologies (typography, image making) with highly individualistic craft skills.
But it is her work in the integration of graphics within architectural settings that is her strongest claim to recognition. She has produced many award winning schemes including wayfinding and environmental graphics for Westminster Academy and the Kentish Town Health Centre, which has won a RIBA award, and was shortlisted for both the World Architecture Festival and the Stirling Prize.close
We asked Erik to speak to you because he is a story teller in many formats and timescales. His work is observational, sharp and communicates with efficiency and charm.
Erik is co-founder and Creative Director of communications agency KesselsKramer. The company believes in finding new ways for brands to tell stories using whatever media is most relevant to their message. Erik has designed, edited and published several books of vernacular photography through KesselsKramer Publishing, including the in almost every picture series, The Instant Men and Wonder. Since 2000, he has been an editor of the alternative photography magazine Useful Photography. He has curated exhibitions such as Loving Your Pictures at Rencontres Internationales de la Photographie Arles. He was one of four curators (with Lou Reed, Fred Ritchin and Vince Aletti) of the New York Photo Festival 2010 where he presented the exhibition Use me Abuse me. KesselsKramer's award-winning documentary, The Other Final, shows a football game between the world's two lowest-ranked teams played on the same day as the 2002 World Cup Final. KesselsKramer worked and is working for national and international clients such as Diesel, Absolut Vodka, J&B Whisky, Vitra, Ben and The Hans Brinker Budget Hotel, for which it recently finished the book The Worst Hotel in the World. KK's collected works can be found in 2 kilo of KesselsKramer and now in a new kilo of KesselsKramer.
In 2008, KesselsKramer set up a London office, KK Outlet. Like its parent company, this combined shop, gallery and communications agency prides itself on a very diverse output. Its work includes international clients like Bushmills Whiskey as well as exhibitions by prestigious artists.close
We asked Johnny to speak to you because his work is beautiful, simple, poetic and engaging.
Johnny Kelly is a london-based designer and director working across various disciplines including animation, graphic design and illustration.
Johnny worked at two of Ireland's leading graphic design studios before completing an MA in Animation at The Royal College of Art in London where he was awarded the Conran Foundation Award by the Provost, Sir Terence Conran. His graduation short film, Procrastination, has been screened at over two hundred film festivals around the world.
Through his commercial practice and as a director at Nexus productions in London, he has worked with clients such as Adobe, BMW, the International Olympic Committee and Vitra, in addition to multiple cross-platform projects with Google. Most recently his two minute film for Chipotle Mexican Restaurant won two Grand Prix at the Cannes International Festival of Creativity.close
We asked Jack to talk to you because of the exciting and inventive work he does at Berg with new approaches to engaging and challenging an audience.
Jack is a Principal at BERG, and co-founded the studio in 2005. He obtained his MA in Interaction Design from the Royal College of Art in 2006, previously running an independent design studio for four years.
His first degree is in Graphic Design and he has been an associate lecturer in Graphic Design at Central St. Martins between 2002 - 2007 Jack leads BERG new product development work both for clients and self-initiated work such as the Here & There map. He leads many media design consultancy projects, including previous engagements with Bonnier and the BBC among others.
Photo by Timo Arnall.close
Saturday 26th January
Pennine Lecture Theatre